For most of us, conjuring concise and cogent catchphrases is nearly impossible. In fact, the skill can seem like the black magic of mystical madmen.
During the 1960s, the most influential of these Svengalis were the executives working in Madison Avenue advertising firms. By contrast, 2010's most effective madmen come from Main Street and are literally angry men — specifically, the Tea Party crowd that is, according to new polls, more wealthy, more white, more male, more Republican and more motivated by racial resentment than the general population. And though their jeans and baseball caps are less stylish than Don Draper's suits and fedoras, these anti-government activists deserve recognition: They have crafted a motto as succinctly expressive and manipulative as the best Sterling Cooper innovation.
"I Want My Country Back" — this ubiquitous Tea Party mantra belongs next to Nike's "Just Do It" on Ad Age's list of the most transcendent idioms. In just five words, it perfectly captures the era’s conservative backlash.
via www.salon.com
The slogan is also a pretty good indication that their conservative backlash is at least in part motivated by the demographic shift in the White House and that these people think their identity defines America.
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